Anne's work has also included developing large scale national health education campaigns for the Commonwealth Department of Health, where the aim was to change people’s behaviour with regard to how they consume medicines, manage certain diseases, or even avoid sports injuries through to persuading farmers, fishers and foresters to undertake business training and skills development undertaken for the Department of Agriculture Fisheries and Forestry. At the heart of all of her work is thorough audience research.
Major projects have included:
CEO, Public Relations Institute of Australia (2016-2018)
PRIA is the peak body representing more than 4,000 professional PR and communication practitioners across Australia. Anne repositioned the Institute through reinvigoration of the industry's Golden Target Awards, and introducing a professional develop program through online learning
Business Manager, Food Futures Flagship, CSIRO (2008-2010)
Anne led the project team for the successful commercialisation of the novel BARLEYMAX grain technology into a retail breakfast cereal product. She was awarded the CSIRO medal for business excellence.
Director, Anne Howard Communications (2002-2007)
Anne provided strategic communication advice and delivered national awareness campaigns for technology transfer companies, national professional associations, and commercialisation events in the bio-sciences arena.
Executive Director, Knowledge Commercialisation Australasia (KCA), 2000-2001
Anne was retained by the Board of KCA to build a stronger membership and increase awareness and understanding with key stakeholders about innovation, commercialisation and the role the research community could play in helping to build Australia's economic success.
Inaugural Chief Executive Officer of the Australian Venture Capital Association, 1995-1999
Anne was instrumental in developing AVCAL into a strong and viable industry organisation. Anne applied her strategic planning skills and implementation abilities to take the organisation from a little known non-profit organisation representing an alternative asset class to a peak industry body that played a key role in the Australian Government’s industry policy agenda, finally being rewarded with the introduction of the Innovation Investment Funds (IIF) program.
Anne successfully raised the awareness and understanding of venture capital with a wide range of stakeholders from Australian SMEs, entrepreneurs and researchers, the finance sector and funds management industry, angel investors, business advisers, IP lawyers and corporate advisers, to Federal and state governments and the national media.
Anne gained support and recognition of the importance of supporting Australian innovation and initiated the Australian Venture Capital Awards, as well as the Annual AVCAL conference. Anne was funded by the Australian Government to write one of the first books in Australia about venture funding, Winning Australian Venture Capital, published in 1997. Anne was made a Life Long Member of AVCAL.
Anne is a practising public relations and communications professional with more than 25 years’ experience in designing and implementing integrated communication campaigns for government organisations, universities, industry associations and not-for-profits. She has built a reputation for developing and implementing some of the most creative and effective strategies for her clients that have resulted in measurable results.
Anne is also an expert in attitude and behavioural change. Her insights and knowledge in this area underlie her work and inform the thinking behind all communication strategy development - both offline and online. As a result, she is highly sought after to help organisations develop trust and reputation - which underlie brand value.
Anne is a professional writer and has produced hundreds of engaging case studies in a variety of industries over the years. These have ranged from print versions through to video and audio.
A comprehensive review of Australia's higher education system was published as Rethinking Australian Higher Education by Howard Partners and UTS on 18 February 2021.
In May 2020 an extended analysis of Australia's research capacity was published as Challenges for Australian Research and Innovation by UTS as an Occasional Paper.
In 2019 Howard Partners completed the first ever comprehensive Performance Review of the Rural Innovation System for the National Primary Industries Research and Innovation Committee.
Dr John Howard
PO Box 47
Rose Bay NSW 2029
M 0403 583 600